Industry: Fintech / BNPL (Buy Now Pay Later)
Website: paycloudafrica.com
Challenge:
Paycloud needed better lead qualification, performance tracking for partner retailers, and automation of client communications at every stage of the BNPL lifecycle.
Our Solution:
We implemented a scalable HubSpot Sales Hub with lead scoring, automated customer onboarding journeys, and detailed lifecycle tracking. Workflows were also used to monitor loan status updates, payment reminders, and customer service triggers.
Results:
- 2.5X faster lead-to-client conversion
- Improved NPS scores due to timely automated support
- Integrated partner portal for real-time performance insights